Makeup 2020: colorful arrows © press service
Within five days, the UFW SS20 presented their fashion collections on the main catwalk of the country more than 60 Ukrainian designers. For the fourth consecutive season, make-up artists of the brand Mary Kay, the official beauty partner of Ukrainian Fashion Week, embodied makeup ideas from Ukrainian fashion designers at the backage, including GASANOVA, ELENA BURENINA, IRYNA DIL ', DAFNA MAY, FROLOV, ARTEMKLIMCHUK, PRZHONSKAYA, CHUPRINA SONY MONINA, FINCH, KATERINA KVIT, etc.
The team of makeup artists was traditionally led by the famous make-up artist Martelle, who not only personally selected makeup artists in her team, conducted a series of preparatory workshops, but also coordinated the group’s work with designers, because the task of the beauty team is not just to prepare models for the runway , and skillfully complement the images created by designers. This season, three masters with disabilities, Roksolana Gridzhuk, Anna Ostankova and Ulyana Pchelkina, also joined the team of makeup artists who worked on the backage. It is worth noting that this initiative to attract representatives with disabilities is carried out for the first time with the support of the FASHION INKLUSIA Residence under the patronage of Ukrainian Fashion Week.
The tochka.net team talked with the UFW chief make-up master to find out about the brightest trends of the season since Fashion Week.
5 Ukrainian Fashion Week SS20 makeup trends for spring-summer 2020
Martelle star make-up artist expert opinion The team of makeup artists who works on the backstage has 40 artists. For most of them, this was not the first season, but there were also beginners! Our team is a mechanism that works smoothly and non-stop throughout the fashion week, embodying the most vivid and unexpected ideas of fashion designers. I am glad that from season to season Ukrainian designers are guided by European trends and the maximum naturalness in makeup. Moreover, the image is always thought out to the details and harmoniously complements the collection! It is a great honor and pleasure for our makeup team to work with them in preparation for the shows
The main make-up trends of 2020
Makeup 2020: brown smoky-eyes
Makeup 2020: brown smoky-eyes © press service
This is the most current make-up trend of the SS20 season. Both young designers and already experienced ones, in the case when it was necessary to focus on the eyes, this week fashion was dominated by brown smokey. However, there was a variety in them: intense smokey or light haze, bronze colors or metallic shades. Some designers preferred creamier textures, while others preferred a wet effect. One way or another, at many fashion shows in makeup it was used brown smokey.
Chromafusion ™ Mary Kay eye shadow in Espresso, Golden Rose, and Purple Gold shades became the backstage favorites for creating brown smoky-eyes. Choose the intensity of the haze in the eyes according to your image and mood, but remember, if your eyes are small or deep-set, it is better to prefer radiant structures and pigments. To create the most even transitions of colors on the eyelids, it is important to qualitatively blend the borders between the shades. Use a special brush with a long nap. And so that dry shadows do not crumble during the day, I advise you to use the Foundation under the shadow of Mary Kay.
Makeup 2020: transparent make-up
Makeup 2020: transparent make-up © press service
Most of the designers for the catwalk makeup this season took for reference the "effect of unpainted face skin." The trend is naturalness and transparent makeup, unencumbered by cosmetics. It is necessary to strive to camouflage in tone only those areas of the skin that require this: the area around the eyes, lips, nose, but not the entire face. It is easier to repair defects locally than to completely tint it – this makes makeup difficult and adds extra years.
An absolute hit among cosmetics for creating ultra-light makeup on backstage is transparent loose powder from Mary Kay. Thanks to its light texture, the skin looks flawless, natural, and the light-scattering properties help give the skin a natural glow effect.
Makeup 2020: tanned skin
Makeup 2020: tanned skin © press service
An unconditional hit among beauty trends is skin “kissed” by the sun. Tanned cheeks, forehead, nose bridge and even collarbone. In almost every second make-up from the catwalk, tanned skin has become a basic element of makeup models. In the images of many UFW SS20 shows, we focused on creating tanned facial skin – as if the model had just returned from the beach. This makeup gives freshness and radiance to the look, creating the illusion of the skin, which is highlighted from the inside. In addition, it helps to hide wrinkles, adjust the skin texture and give it a healthy color. We have not used such a number of bronzers and golden highlighters as this week of fashion for a very long time.
Highlight cheekbones, nose and chin line with highlighter. You can also mix the liquid highlighter immediately with a foundation to achieve the most natural result. I also advise you to try adding a little highlighter to your body lotion. In the warm season, such a life hack is simply irreplaceable.
Makeup 2020: application
Makeup 2020: application © press service
In most of the make-ups of young designers, various options for applications and interesting materials were used that they wove into the makeup. Experiments are what are characteristic of young creators. They don’t want to go the standard way, they experiment, choose unusual methods and, thus, impress and remember the guests of Ukrainian Fashion Week. The trend of using applications on the faces of models has become relevant even in the last season of UFW, and is still gaining momentum. Designers of the SS20 season continued to attract materials unusual for makeup. In preparing the images, we used not only classic decorative cosmetics, but also a variety of artistic elements: stones, flowers, stickers, rhinestones.
Of course, such a trend is difficult to use outside the podium. But it is easy to adapt to celebrations, festivals and concerts.
Makeup 2020: Dior-style colorful arrows
Makeup 2020: colorful arrows © press service
One of the trends among those designers who did not want too extreme makeup and chose more classic forms – arrows. It is with their help that you can effectively and simply give the look expressiveness and depth. But here, designers have found the possibility of an unusual approach. The arrows were executed in different colors – not only black, but bright yellow, for example, which gave a completely different meaning and looked very futuristic. There are many variations of color arrows. It all depends on your inspiration and mood. Do not be afraid to experiment!
My personal assistant in creating exquisite arrows is Mary Kay's Mechanical Eyeliner, shade: turquoise.
You can also look at the trendy hairstyles of the spring-summer season 2020 following the results of UFW.
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. (tagsToTranslate) Ukrainian Fashion Week (t) UFW (t) makeup (t) Martell (t) Ukrainian Fashion Week 19-20