Like a movie: the MALVA FLOREA SS20 collection

MALVA FLOREA collection SS20 © Ukrainian Fashion Week

The inspiration for the spring-summer collection of the MALVA FLOREA brand was the German actress and singer Marlene Dietrich, an innovator and a strong woman who went a long way. She is a real phenomenon of her era, which managed to influence the world of fashion and change the female consciousness.

Designer Malva Verbitskaya in the collection mixes impregnability and coldness with attractiveness, combines innocence and sexuality. These
combinations – another hint of the influence of Dietrich, who often tried on men's outfits, while remaining feminine.

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The heroine of the Collection is a woman who is attentive to details and who breaks stereotypes, searches for her own style and dictates it. She tries on the attributes of masculine power on herself without losing her charm and elegance. To convey the mood of the collection, the designer uses forms, textures and silhouettes of the Marlene era, which are consonant with the brand’s DNA.

One of the key models in the collection is a jacket, as an association with the style of Marlene Dietrich. Fitted shapes with an emphasized shoulder line and an emphasis on draped sleeves were taken as the basis of the product. The collection's color palette combines the delicate shades of ivory and blue with contrasting red and interspersed with dark noble silver. Also in the collection appears a fish print as a symbol of forward movement, freedom, dynamics. Materials: natural silk, silk-chiffon, silk-based crepe, organza-silk, wool, soft tulle as a symbolic element.

MALVA FLOREA Collection SS20 MALVA FLOREA collection SS20 © Ukrainian Fashion Week

MALVA FLOREA Collection SS20 MALVA FLOREA collection SS20 © Ukrainian Fashion Week

MALVA FLOREA Collection SS20 MALVA FLOREA collection SS20 © Ukrainian Fashion Week

MALVA FLOREA Collection SS20 MALVA FLOREA collection SS20 © Ukrainian Fashion Week

MALVA FLOREA Collection SS20 MALVA FLOREA collection SS20 © Ukrainian Fashion Week

MALVA FLOREA Collection SS20 MALVA FLOREA collection SS20 © Ukrainian Fashion Week

MALVA FLOREA Collection SS20 MALVA FLOREA collection SS20 © Ukrainian Fashion Week

MALVA FLOREA Collection SS20 MALVA FLOREA collection SS20 © Ukrainian Fashion Week

MALVA FLOREA Collection SS20 MALVA FLOREA collection SS20 © Ukrainian Fashion Week

MALVA FLOREA Collection SS20 MALVA FLOREA collection SS20 © Ukrainian Fashion Week

MALVA FLOREA Collection SS20 MALVA FLOREA collection SS20 © Ukrainian Fashion Week

MALVA FLOREA Collection SS20 MALVA FLOREA collection SS20 © Ukrainian Fashion Week

MALVA FLOREA Collection SS20 MALVA FLOREA collection SS20 © Ukrainian Fashion Week

MALVA FLOREA Collection SS20 MALVA FLOREA collection SS20 © Ukrainian Fashion Week

MALVA FLOREA Collection SS20 MALVA FLOREA collection SS20 © Ukrainian Fashion Week

MALVA FLOREA Collection SS20 MALVA FLOREA collection SS20 © Ukrainian Fashion Week

MALVA FLOREA Collection SS20 MALVA FLOREA collection SS20 © Ukrainian Fashion Week

MALVA FLOREA Collection SS20 MALVA FLOREA collection SS20 © Ukrainian Fashion Week

MALVA FLOREA Collection SS20 MALVA FLOREA collection SS20 © Ukrainian Fashion Week

MALVA FLOREA Collection SS20 MALVA FLOREA collection SS20 © Ukrainian Fashion Week

MALVA FLOREA Collection SS20 MALVA FLOREA collection SS20 © Ukrainian Fashion Week

MALVA FLOREA Collection SS20 MALVA FLOREA collection SS20 © Ukrainian Fashion Week

MALVA FLOREA Collection SS20 MALVA FLOREA collection SS20 © Ukrainian Fashion Week

MALVA FLOREA Collection SS20 MALVA FLOREA collection SS20 © Ukrainian Fashion Week

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Angelo L. Lyons

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