Katerina Kvit x T.Mosca SS20 – humor and irony in the image of a modern girl

KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

In the spring-summer 2020 season, Katerina Kvit x T.Mosca demonstrated a completely unexpected collection concept and innovative visual codes. Humor and self-irony, an easy attitude to oneself and others as the main sources of inspiration, and the mission of designers is to invent and surprise. A serious approach, links to archives, glossy pictures and “correct”, carefully styled images – a progressive fashion can be anything but not joyful and respectable. Designers Yekaterina Kvit and Oksana Golubchenko are sure that you need to take your suit less seriously. They gave vent to imagination and created the comic archetypes of a modern girl: bag lady, crazy mom, fit chick, lawyer, nerdy girl, techno baby … A boring embodiment of the weird fashion philosophy.

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The girl of the brand has a playful attitude to herself and the world, like the eccentric heroines of the British series Absolutely Fabulous. She dresses with humor and enjoys it, behaves as she wants, an active, intriguing and witty bitch, does not sit still. Designers showed that a woman is not just a beautiful visual object, she can allow herself to be fun and funny.

The collection includes light knitwear, cardigans with slogan prints in the style of Intelligent girls are … single, suits, leather shirts and formal skirts, dresses, tracksuits, shorts and crop tops.

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

KATERINA KVIT & T.MOSCA collection SS20 KATERINA KVIT & T.MOSCA collection SS20 © Ukrainian Fashion Week

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